Cards businesses collect data at a rapid pace. This data contains a treasure of information that can be harnessed to answer several pressing business questions. If handled correctly, it can reveal several phenomena such as customer attrition, up sell opportunities etc. A key challenge faced by card issuers and processors is to understand the customers they are serving. For example, a good understanding of the customer profiles can help tailor and target rewards and loyalty programs. This in turn results in improving customer satisfaction and retention. Some key insights that the credit card issuers are trying to arrive at include … Continue reading Customer Lifetime Value of a Credit Card Holder